Comme Facebook et Google, TikTok propose à des milliers de sites d’intégrer des mouchards destinés au ciblage publicataire. Une enquête permet d’évaluer cette pratique au sein du groupe chinois.
Des recherches de chaussures, de billets de train, ou des problèmes de santé? Votre activité sur le Web est suivie à la trace par de nombreux « mouchards » numériques, présents sur des millions de sites. Ils appartiennent notamment à Google et Facebook, qui enregistrent vos errements numériques pour mieux vous proposer de la publicité en ligne. Mais TikTok est désormais très présent à leurs côtés, relève une enquête publiée par l’association américaine de consommateurs Consumer Reports.
Pour comprendre l’ampleur du phénomène, l’étude de Consumer Reports a analysé 20.000 sites Web, dont un millier figurant parmi les plus populaires outre-Atlantique. Résultat: des centaines d’entre eux utilisent le « pixel TikTok », un bout de code informatique permettant d’enregistrer la visite de chaque internaute sur une page Web en question. Les informations collectées concernent par exemple l’adresse IP de l’utilisateur, mais aussi un numéro d’identifiant unique, alloué par TikTok, afin de dresser un profil complet et traçable.
Des informations parfois sensibles
Sur Facebook, Google, comme TikTok, ces informations sont autant de marqueurs pour diffuser de la publicité ciblée sur l’une de leurs plateformes, comme Facebook, Instagram, ou Gmail. De leur côté, les marques acceptant d’intégrer ce « pixel » peuvent ensuite acheter cette publicité pour convaincre un client qui aurait passé du temps sur leur site Web, mais aussi à des fins d’analyse statistique.
Pour cumuler le plus d’informations possible, les mouchards de Facebook, Google et TikTok créent une fiche pour chaque internaute. Pour ceux qui utilisent leur service, afin de les retrouver par la suite et leur diffuser de la publicité ciblée, mais également pour tous les autres, dont les adresses IP et les habitudes restent ainsi répertoriées.
Comme le rappelle Consumer Reports, ces informations sont pourtant loin d’être anodines, lorsque les sites partenaires de TikTok hébergent des pages dont la consultation peuvent en dire long sur l’internaute. Parmi les exemples de partenaires cités, la célèbre marque de régimes Weight Watchers, le planning familial américain, ou encore un site diffusant des informations sur les dysfonctionnements érectiles. Et ce alors que les conditions d’utilisation de TikTok interdisent en théorie à ses partenaires de lui fournir des informations liées à la santé.
Si ces pratiques sont courantes et connues de longue date concernant Facebook et Google, elles posent de nouvelles questions concernant TikTok: malgré le succès de l’application, le nombre d’Occidentaux ne l’utilisant pas et susceptibles d’être suivis malgré eux est bien plus important. Par ailleurs, l’entreprise transmet des données vers la Chine, sans n’avoir jamais précisé lesquelles. Comme de nombreuses entreprises chinoises de la tech, elle a par ailleurs signé des engagements de coopération avec son gouvernement.
bmftv
38 commentaires
Hi, I do believe this is a great web site. I stumbledupon it 😉
I am going to come back once again since I book marked it.
Money and freedom is the greatest way to change, may you be rich and continue to help others.
Thanks for any other informative web site.
Where else may just I get that kind of info written in such an ideal method?
I’ve a challenge that I’m just now working on, and I’ve been on the glance
out for such info.
Heya i’m for the primary time here. I came across this board and
I to find It really useful & it helped me out
a lot. I am hoping to provide one thing back and aid others like you aided me.
I know this web site gives quality dependent content and additional data,
is there any other web site which offers these kinds of data in quality?
Very nice post. I just stumbled upon your blog and wanted to mention that I’ve truly loved browsing your blog posts.
After all I’ll be subscribing on your rss feed and I am hoping you write again soon!
Excellent blog you have here but I was curious if you knew of any forums that cover the same topics talked about here?
I’d really like to be a part of community where
I can get suggestions from other experienced individuals that share the same interest.
If you have any recommendations, please let
me know. Thank you!
Howdy! I’m at work surfing around your blog from my new iphone 4!
Just wanted to say I love reading your blog and look forward to all your posts!
Keep up the great work!
Hi outstanding blog! Does running a blog such as this require a lot of work?
I have no expertise in coding however I had been hoping
to start my own blog in the near future. Anyways, should you
have any ideas or techniques for new blog owners please share.
I understand this is off subject nevertheless I just wanted to ask.
Cheers!
Fabulous, what a web site it is! This webpage provides valuable data to us, keep it up.
Wonderful beat ! I would like to apprentice while you amend your site, how can i
subscribe for a blog website? The account helped me a acceptable
deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept
Keep on writing, great job!
I love what you guys are usually up too. This sort of clever work and exposure!
Keep up the amazing works guys I’ve added you guys to my own blogroll.
Hi there, yup this paragraph is in fact pleasant and I have learned lot of
things from it regarding blogging. thanks.
You have made some good points there. I checked
on the web to find out more about the issue and found most individuals will go along with your views on this website.
Hey just wanted to give you a quick heads up and let you know
a few of the images aren’t loading properly.
I’m not sure why but I think its a linking issue.
I’ve tried it in two different internet browsers and both show the same
results.
I like the valuable info you provide in your articles.
I will bookmark your weblog and check again here frequently.
I’m quite sure I’ll learn plenty of new stuff right here!
Good luck for the next!
Its like you learn my thoughts! You appear to grasp a lot about this, like you wrote the guide in it or something.
I believe that you simply can do with some p.c. to drive the message house a bit, however other than that, that is great blog.
A great read. I’ll certainly be back.
It’s very simple to find out any matter
on net as compared to textbooks, as I found this piece of writing at this web page.
I don’t even know how I ended up here, but I thought this post was great.
I do not know who you are but definitely you’re going to a famous blogger if
you aren’t already 😉 Cheers!
Hello there, I found your site via Google whilst searching
for a similar matter, your site came up, it looks great.
I have bookmarked it in my google bookmarks.
Hi there, simply changed into aware of your blog thru Google, and found that it’s really informative.
I am going to be careful for brussels. I will appreciate in case you proceed this in future.
Many other folks will likely be benefited out of your writing.
Cheers!
I am actually delighted to glance at this webpage posts
which carries lots of valuable information, thanks for providing such statistics.
After I originally commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now
whenever a comment is added I receive 4 emails with the exact same comment.
Perhaps there is a way you are able to remove me from that service?
Thanks!
Undeniably consider that that you said. Your favourite
justification seemed to be at the web the simplest thing to take note of.
I say to you, I certainly get irked even as other folks think about concerns that they plainly
don’t know about. You managed to hit the nail upon the top as neatly
as outlined out the entire thing without having
side effect , other people can take a signal. Will probably be back to get more.
Thank you
Wonderful post! We are linking to this great content on our
site. Keep up the great writing.
Somebody essentially lend a hand to make significantly articles I
might state. This is the first time I frequented your web page
and thus far? I surprised with the analysis you made
to make this particular submit incredible.
Wonderful job!
What’s up, I log on to your blogs like every week. Your story-telling style is
witty, keep doing what you’re doing!
It is truly a great and useful piece of information. I am satisfied that you simply shared this useful info with us.
Please stay us informed like this. Thanks for sharing.
Hello! Do you know if they make any plugins to help with SEO?
I’m trying to get my blog to rank for some targeted
keywords but I’m not seeing very good results. If you know of any please share.
Cheers!
Write more, thats all I have to say. Literally, it seems as though you
relied on the video to make your point. You obviously know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be
giving us something enlightening to read?
Wonderful blog! I found it while searching on Yahoo News.
Do you have any suggestions on how to get listed in Yahoo
News? I’ve been trying for a while but I never seem to get there!
Thanks
Thanks very nice blog!
The other day, while I was at work, my cousin stole my iPad and tested to
see if it can survive a 25 foot drop, just so she can be a
youtube sensation. My iPad is now destroyed and she has 83 views.
I know this is totally off topic but I had to share it
with someone!
Hello, I desire to subscribe for this weblog to get most recent updates, therefore where can i
do it please help.
When some one searches for his required thing, so he/she wishes to be
available that in detail, so that thing is maintained over here.
hey there and thank you for your info – I have certainly picked up anything new from right here.
I did however expertise several technical points using this website, since
I experienced to reload the website many times previous to I could get it to load properly.
I had been wondering if your web hosting is OK?
Not that I am complaining, but slow loading instances times will sometimes affect your placement
in google and could damage your high-quality score if advertising and marketing with Adwords.
Anyway I’m adding this RSS to my e-mail and could look out
for much more of your respective intriguing content.
Make sure you update this again soon.
Hi, I log on to your new stuff regularly. Your humoristic style is witty,
keep doing what you’re doing!
You really make it seem so easy with your presentation but I find this matter to be actually something that I think I would never
understand. It seems too complex and very broad for
me. I’m looking forward for your next post,
I will try to get the hang of it!
Pingback: bdsm chat